SELL WITHOUT GRAVITY
How to build your Sales Rocket® — without marketing fog, guru posturing or the usual bullshit bingo. Alessa Prochaska combines solid communication, modern sales strategies and technology into a model that helps your business not only take off, but stay on course.
A Sales Rocket instead of scattered sales confetti
Brand building and sales psychology
A stable foundation
Understand what your brand stands for, who it is meant to reach and why communication does not begin only when the sales conversation starts.
Practical examples and worksheets
Hybrid sales strategies
Classical methods meet digital channels. Not either-or, but the exact combination that fits your business.
Tools, measurement and a continuously updated online AI chapter
Practical rather than theoretical
You get concrete steps, tangible examples and worksheets. Reading is good. Building your own Rocket is better.
Taking off is good. Staying on course is better.
The Sales Rocket® guides you step by step through the building blocks modern sales really needs.
01.
01 – Lay the foundation
Sharpen your brand, target audience and message. Because a beautiful funnel cannot rescue unclear positioning.
- Brand building and positioning
- Stable communication
- Understanding sales psychology
02.
02 – Choose your propulsion
Combine personal conversations, digital touchpoints and the right sales channels into a hybrid strategy.
- Classical and digital sales methods
- Customer journey and touchpoints
- Practical examples
03.
03 – Switch on the cockpit
Use tools, AI and metrics to make decisions easier — not to feed the next dashboard monster.
- Using tools intelligently
- Making success measurable
- Online AI chapter with regular updates
“Sales Rocket delivers on the promise of its title!”
“Sales Rocket – Schwerelos verkaufen is one of the few books that does not just deliver theory, but brings a complete toolbox: from communication strategy and carefully designed sales funnels to concrete worksheets such as the MESA methodology and dialogue groups. Everything you need to sell a product or service professionally and sustainably is presented in a structured, practical way.” —Amazon.de “Packed with important AI hacks and completely up to date!” — Robert Wayand, 5 out of 5 stars “Practical, clear and straight to the point!” — Amazon customer, 5 out of 5 stars “A clear recommendation for anyone working in sales or marketing — or coming into contact with either!” — Eva Ki, 5 out of 5 stars
Alessa Prochaska: Communication with a Viennese twist
Alessa is the founder and CEO of zflys, an expert in international communication and brand strategy, and a certified Communication Coach. She holds a bachelor’s degree in Business Administration and a master’s degree in Product Marketing & Innovation Management, and brings more than ten years of experience in brand development, consulting and communication. Before founding zflys, she worked as Head of Marketing, among other roles. Because good communication is not made of PowerPoint slides alone, her profile also includes the stage: drama school, improvisational theatre and poetry slam have sharpened her timing, presence and spontaneity. From pitch training all the way to the TV studio of “2 Minuten 2 Millionen”, this becomes highly practical communication work: a clear message, a steady stance and no escape pod.
Studied. Led. Performed. Then wrote a book about it.
A quick look at Alessa — without the CV labyrinth.
Education
Business administration, product marketing, innovation and communication — an economic foundation meets the power of words.
- Bachelor’s degree in Business Administration
- Master’s degree in Product Marketing & Innovation Management
- Certified Communication Coach
Business
From marketing responsibility to founding her own international communication consultancy.
- Former Head of Marketing
- Founder and CEO of zflys
- More than ten years of experience in branding and consulting
The stage
Presence can be trained. So can spontaneity. And when you are pitching in front of cameras, both come in very handy.
- Drama school
- Improvisational theatre and poetry slam
- Pitch coaching for 2 Minuten 2 Millionen
Raphael Remhof: Omnichannel thinking with rocket propulsion
Raphael is a speaker, co-founder of the creative and digital agency offroad communications, and an expert in omnichannel marketing. His focus is on artificial intelligence, innovative campaigning strategies and business development. In “Schwerelos verkaufen”, he combines this perspective with Alessa’s communication expertise — turning individual measures into a system that does not merely blink attractively, but actually works.
Role
Speaker, entrepreneur and co-founder of offroad communications, with experience spanning strategy, campaigns and operational implementation.
- International speaker
- Co-founder of offroad communications
- Co-author of Schwerelos verkaufen
Focus
Raphael thinks about sales across every relevant touchpoint — combining creativity with technology and measurable implementation.
- Omnichannel marketing
- Artificial intelligence and campaigning
- Business development
Let’s reach for the stars.
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Questions before launch?
The most important answers about the book, the model and ordering.
Enough sales astrology. Build your Rocket.
Get the practical blueprint for communication, marketing and sales — and turn individual measures into a system that works together.