Conducting as the art of leadership
A conversation about communication, clarity, imagery—and why leadership has more to do with listening than with volume.
zflys BLOG
Welcome to the zflys blog. Here you will find no boring platitudes, but crisp insights that show you how to crack not only heads, but also hearts with words. Whether you are desperately trying to get your message across or just fancy fresh ideas – we deliver the communication kick that will take you further. Fun guaranteed, bullshit excluded!
Talk to your brand
How Omnigazer connects inner dialogue, AI, and brand management, and why inner dialogue determines the strength of your brand.
Talk to your brand and to yourself.
Talk to your brand and to yourself.
Celebrate the NOOO
We’re trained to cushion our No. Wrap it in politeness. Hide it behind “Schau ma mal.”
But a clear NOOO is often the most respectful thing we can offer — to ourselves, and to the people we work with.
Enough reading.
A Cat’s Perspective on Communication
Sometimes it's the smallest voices that teach us the biggest lessons in communication. How my cat Ghost became a real conversation partner with just a few buttons — and why conscious communication can open new worlds for you too.
Build
Imagine wanting to build a temple — but without any pillars. Sounds absurd, doesn’t it? That’s exactly what communication is like without a solid foundation: shaky, unstable, and destined to fail. At zflys, we know that without a clear and steady foundation, every message collapses before it even has a chance to land.
Create
Many companies fall into the trap of writing, posting, or sending things out without knowing whether their content actually lands. It’s like an engine without fuel — it doesn’t run smoothly and delivers no power. For us, Create means crafting content that isn’t just heard, but also understood and felt.
Send
Do you know that feeling too? When content gets produced only to disappear somewhere in digital limbo or get lost in the analog world. It’s like a message in a bottle without a recipient — pointless. For us, Send means shaping and placing your messages so they are heard, understood, and actually received.
Listen
Listening is the most underrated superpower in communication. It goes far beyond simply hearing words. Only those who truly listen can perceive the subtle nuances, unspoken messages, and hidden needs that form the core of genuine understanding.
Understand
Many dialogue partners listen, but don’t truly understand. They collect data and feedback, but without deep analysis, that information stays superficial and unused. At zflys, we help you uncover exactly that essence — with human intuition and smart AI.
Your inner superhero
The inner dialogue is what happens inside your head. It’s the quiet companion that guides you through the day, makes decisions, dissolves doubts, or sometimes hits the brakes. Sounds trivial? Not even close! Because this inner voice is the source of every real communication on the outside.
WTF is communication?
Communication. A word everyone uses, but hardly anyone truly understands. Communication isn’t a simple one-way chat, not some mindless sending and receiving of messages. No, communication is a living, vibrating system that connects us, drives us, and sometimes even makes us lose our minds.
Nonviolent Communication
Nonviolent Communication is not esoteric nonsense but an approach developed by Marshall B. Rosenberg that resolves conflicts not through power, but through empathy. At its core, it’s about people truly understanding each other — at eye level.