Museums: ancient communication, reimagined
Museums communicate inside and out. Yet very few have a system that can inspire all three worlds at once. Together with museum directors and communication leads, we develop a language that wins over funding boards, excites visitors and keeps the team connected.
46%
AI traffic
on museum websites
793
million tourists
visited museums in Europe in 2024
Museums: innovative by tradition.
Our work covers audience development, internal communication structures and the digital foundations of museum communication.
Internal communication
The tools, processes and words your team uses determine whether communication succeeds.
Technical precision meets human connection. Your communication hits home—inside and out.
More museum fans
Website tracking, SEO analysis and on-site checks make the impact of your communication visible.
More growth through consistent communication across every channel.
Consistent communication
We build your Communication Temple. Your teams can talk to the brand 24/7. That is modern communication.
Three steps to success
We help museums grow, sharpen their processes and build communication that lasts. No generic consulting fog—just a system people can actually use.
01.
Communication analysis
Communication decisions can have serious consequences. That is why we begin with a short, intensive analysis of your internal and external channels.
- Assess the status quo (systematically)
- External perception & self-image (human)
- Measure visibility (technically)
02.
Building the communication system
Now we build your organisation’s Olympus of Communication. Roles, values, mantra, image, dialogue groups and tone of voice become accessible to everyone.
- Tailored communication system
- Ready to integrate into AI models with copy/paste
03.
Communication consulting and support
Life is a dialogue. It helps to stay one word ahead. Our consulting can be focused or long-term—as tailored as possible and as efficient as necessary.
- Boost creativity & resilience
- Grow at your own pace
There is so much truth in antiquity. That is why I help zflys, museums, curators, directors and managers communicate. Museums need to communicate well. They are too important not to.
Alessa Prochaska
Museum fan & Communication Consultant
Communication with a system: Museum Edition.
We create a communication system that supports your museum. Inside and out. zflys offers communication consulting for museums around the world: clarity, conviction and a dialogue that does not end when the exhibition closes.
Before zflys
Your museum communicates a lot. But does it have a system—a common thread? Does it reach every dialogue group: visitors, directors and funders? Time to find out.
- The director shares the vision once at the annual review. The team never hears about it again.
- Visitors come. Visitors go. Nobody knows why they do not return.
- The website was last updated in 2019. “We’ll get to it.”
Little problems
After zflys
The client struggled with inconsistent campaign performance, low audience engagement, fragmented data sources, and limited visibility into marketing effectiveness.
- New exhibitions have a communication plan: who speaks to whom, on which channel, with which message—and when.
- Social media builds a community, not just a follower count.
- The three dialogue levels—academia, funders and visitors—each get their own language from the same Communication Temple.
Methods used:
Questions about communication consulting for museums
From audience development to internal communication, zflys answers the questions museums ask most often.