A Communication Temple for Malongo: content that grows from within
As CEO of Malongo Germany and Austria, Bernhard Schaffer is responsible for the French coffee company’s brand in the German-speaking market. Together, we first built his Communication Temple, then rewrote his website and developed a content strategy. Today, he writes his own content with support from a custom GPT.
A foundation of your own for a consistent brand
Malongo is a household name in France, but in the German-speaking market the brand first had to find its own voice. We did not simply deliver copy; we built a foundation Bernhard now uses to keep working independently.
Challenges
A French brand with a clear identity needed to be just as clear in the German-speaking market, with its own language and content strategy rather than a straight translation.
- Brand without an independent position in the German-speaking market
- Website copy that did not fit the audience
- No structure for ongoing content
Little snags:
Our Solution
We first built the Communication Temple as the strategic foundation, then rewrote the entire website and developed a content strategy on top of it. Since then, a custom GPT has enabled Bernhard to write his own content in the voice we defined together.
- Communication Temple as the basis for language and messaging
- Complete website copy
- Content strategy for the German-speaking market
- Personal GPT for independent writing
Methods used:
We master it together
A strong foundation creates independence. After one month of intensive collaboration, Bernhard now writes his own content with a system that knows his voice.
A good foundation saves time
A Communication Temple, website and content strategy in one month: that was only possible because the foundation was clearly thought through from the start.
- Communication Temple as the first step before anything else
- Website copy and strategy built on top of it
- Clear timeline thanks to a clear structure
New industries bring fresh energy
The coffee trade was completely new territory, and it did us good too, opening up fresh perspectives on content strategy.
- A new market as a creative change of perspective
- Applying proven methods to a new industry
- Bernhard now continues working independently with his GPT
Need a hand?
Do you and your company want to become more visible with AI too?
- One-to-One Coaching
- Content Strategy & Implementation
- Custom AI Model
Still have questions?
We keep hearing the same questions about the Communication Temple, content strategy and our work with Malongo. Here are the most common answers. If anything remains unclear, simply drop us a line.