Pitch Training for a TV Appearance on 2 Minuten 2 Millionen
Automatically analyse international educational qualifications and compare them with European standards. Indima does it not in months, but in minutes. Founded in Linz by Emin Vojnikovic and Gevorg Simonyan, the AI software solves a very real problem: highly qualified professionals with foreign credentials can enter the labour market faster. Its database covers qualifications from more than 210 countries—for students, employers, universities and public authorities worldwide.
We Master Every Challenge TOGETHER
As Alessa has appeared on 2Min2Mio herself, developing Indima’s pitch was particularly exciting.
Challenges
Indima completes the qualification recognition process in minutes. International authorities take six months. Politically, communicatively and structurally, this is a big story to tell.
- Translate a highly complex subject (AI, qualification recognition, international markets) into TV-friendly language
- Develop a pitch structure with an emotional arc that speaks to investors and the audience alike
- Build body language, timing and stage presence for TV
Little problems:
Our Solution
First, deliberately sketch out the pitch with pen and paper (!). Then start the research. Rewrite it until it is “perfect”. Record the pitch on video. And repeat it 7,623 times. Until it lands.
- Detailed analysis of stakeholder groups and reduction to the clearest common denominator
- Build an engaging emotional arc through hybrid coaching and LIVE rehearsals in front of a test audience
- Resilience exercises paired with breathing exercises and the good old cork trick
Solutions
Tips from zflys
Turning 100 thoughts into one great pitch takes practice, practice and—surprise—more practice.
Start in Good Time
A good pitch needs time, structure and training. Start working with your coach sooner rather than later.
- Time to practise on camera
- Gather and incorporate feedback
- Build confidence through training
Don’t Memorise It Word for Word
Under pressure, inexperienced speakers struggle to reproduce an exact sequence of words. Let’s give it a little more breathing room:
- Think of a journey with clear stops
- Don’t memorise sequences of words
- Keep only the key phrases
Need Some Help?
Let’s arrange a pitch training session.
- 1 on 1 Coaching
- On-site workshop
- Digital mentoring
Got Questions?
Here is a little more information on the subject:
A Look Inside the Pitch Training
We start with pen and paper, research together and practise the pitch until it lands. The INDIMA team could sing you a song about it :)
Further Reading
Communication is about connecting with other people. Here are a few more interesting topics:
Still Got Questions?
A TV pitch on 2 Minuten 2 Millionen is a different league from a pitch at the office—cameras, time pressure and investors who want to be convinced immediately. Here we answer the most important questions about preparation, structure and training.