1 Content Day. More than 100 photos and videos.

And where does good content come from? From the places where a story actually happens.

Content Day in Zadar: SmartBuoy takes to the water

For SmartBuoy, that place was Zadar, Croatia, in January 2026. Their own boat. The zflys team and Alexander Stummer from Stummer Production on board. The mission was clear: SmartBuoy needed to move out from under the communication radar.

Until then, SmartBuoy and its smart buoy solution had remained relatively under the radar. Even though the company has a story you cannot tell properly in a polished conference room.

Michael and Georg picked us up directly from the jetty by our Airbnb. In their own boat. For a company rooted in yacht building, that makes a lot more sense than a shuttle bus, of course.

Content Day instead of 0815 content

A Content Day is more than a photo shoot followed by a coffee break.

During a Content Day, a company produces a wide range of photo and video content for its ongoing communication within one or two days. For its website, social media, press work, presentations, newsletters or campaigns.

The benefit is simple: instead of wondering every month where the next good image will come from, a concentrated production day creates a whole supply of usable content.

For SmartBuoy, that meant more than 130 pieces of media.

And they were not created in front of a white wall with a houseplant that had already appeared in seven other corporate shoots. They were created where SmartBuoy belongs: on the water.

Authentic communication needs real situations

SmartBuoy was founded by people who come from yacht building themselves. The idea emerged during a private boat trip. The founders knew the problem: you want to moor where you actually want to go, not wherever a buoy happens to be available.

We did not want to recreate that story artificially. We wanted to make it visible.

So the boat became the set, Zadar became the backdrop and the day became the production. Not a staged advertising world, but a real environment. With water, light, movement, wind and people who genuinely know why their solution is needed.

That is the heart of authentic communication for us: not claiming authenticity, but creating situations in which it can happen.

Alexander Stummer: our photo and video partner

Alexander Stummer from Stummer Production joined us on board.

Alexander is zflys’ partner for photo and video production. He works as a video producer and photographer and uses camera and drone footage to capture stories visually.

That collaboration is especially valuable for a Content Day. We bring the communication strategy, the concept and the questions. Together with us, Alexander turns them into strong visual content.

The result is not just a random folder of images. It is material that fits the brand, the people and the communication goals.

130 pieces of media for tomorrow’s communication

SmartBuoy did not want to collect pretty pictures just for the sake of it. The company wanted to prepare for ongoing communication with its customers.

The new visual world was then used for the complete website relaunch. Together with new copy and a new website structure, it created clearer and more visible communication.

There is now also a substantial supply of authentic photos and videos available for other channels.

The content belongs to the clients. After production, they choose which media they want to receive. The selected photos and videos can then be used for their own communication.

Delivery takes place within a few days. That means no months of waiting for the first results and no painstakingly collecting individual images from different productions.

What a good Content Day needs

A successful Content Day does not start with the camera. It starts with a question: What should your communication achieve over the next few months?

After that, you need a clear communication goal, a fitting story and people who genuinely have something to say. You need a location that fits the brand, a range of planned content formats and a production team that connects strategy with execution.

For SmartBuoy, the location was obvious.

Where does a buoy belong? In the sea.

And where does SmartBuoy content belong? Exactly where boats, people and stories come together.

One or two days. Content for a whole year.

A Content Day does not replace strategy. But it makes strategy visible.

With zflys, the communication framework comes first. Which messages need to go out? Which audiences should be reached? Which stories fit the brand? Which content is needed for the website, social media and other channels?

Then we produce. In a focused and efficient way, with the entire communication in view.

That is how one production day becomes content for many months.

And “We should really get new photos sometime” finally becomes: “We are covered.”

Do you need authentic photos and videos for your ongoing communication? Do you want to stop starting from zero every month? Then let’s plan your Content Day.